'YOUR BIG IDEA' TREND BOX
The ‘Your Big Idea’ Trend Box was developed as a workshop toolkit by consumer trend firm TrendWatching. It includes a workshop canvas with cards portraying things such as trends, basic human needs and drivers of change. The box is used during trend events and workshops with the TrendWatching team, or can be used by businesses internally.
The workshop canvas included in the box was a pre-existing tool, so the design for the toolkit was based around it, reflected by the chunky lines and boxes. The cards’ bright primary colours are for easy use in workshops, and I created illustrated icons for each card. The ‘who’ cards are made to mix and match a customer profile.
THE PRE-EXISTING CANVAS
CUSTOMER PROFILE CARDS