2018 TREND SEMINARS
Consumer trend firm Trendwatching held its 2018 Trend Seminars & workshops in several cities across the world during Autumn '17, outlining the trends for the upcoming 2018 Trend Report and promoting the new 'Your Big Idea' trend box.
The Seminars required design for notebooks, posters, workshop materials and social assets.
This series posed a creative problem: it would take place in many different cities, some of which were not decided upon yet while starting the design, but it should still have custom identification for each city. For this reason the design was based on each city’s 3-letter code, and created a geometric typography which was customisable for any potentially newly added cities.